In a first-of-its-kind move, the globally acclaimed online slot game, Book of Dead, is being brought to land-based casinos in the UK. This pioneering effort is a product of a partnership between Swedish casino entertainment provider Play’n GO and British casino and bookmaker, William Hill.
The popular Book of Dead slot is now available on fixed odds betting terminals (FOBTs) across a selection of William Hill's retail locations in the UK. Approximately 100 shops have been graced with the game thus far, with a more comprehensive rollout on the horizon.
A significant facet of this undertaking is Play’n GO's revolutionary framework, designed to enable all games in its repertoire to transition to physical retail settings, eliminating the necessity for an internet connection. This paves the way for over 300 titles in Play’n GO's portfolio to make a similar transition, including 50 new slot titles launched in the past year alone, as well as fan favourites like the Moon Princess series, Sweet Alchemy, the Reactoonz series and Rise of Olympus.
Johan Törnqvist, CEO and Co-Founder of Play’n GO, is enthusiastic about this landmark achievement.
“This is a significant day in the history of our company and a testament to the hard work and expertise of everyone at Play’n GO”
Törnqvist emphasized the urgency of converging online and land-based gaming sectors, and envisioned the wealth of opportunities that lie ahead, particularly in the rapidly evolving U.S. gaming market.
Echoing this sentiment, Ian Millman, the UK Gaming Director at William Hill, expressed his support for this innovation, confident that customers will appreciate the transition of the Book of Dead slot from online to land-based play. He said, “We are always looking for opportunities to innovate to be able to provide the best gaming experience we can for our customers – this is a fantastic example of that.”
Historically, Play’n GO's offerings were restricted to online iGaming platforms and cruise ships. This collaboration with William Hill is a first, enabling the company's games to be accessible in traditional retail settings, further bridging the gap between online and land-based gaming.
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This is just the beginning. With Play’n GO's innovative framework and commitment to providing fun and safe entertainment, the future holds immense potential for the gaming industry. With the support of partners like William Hill, they're set to reshape the landscape of land-based gaming, making it even more exciting, interactive and dynamic.
About Play'n GO
Founded in Sweden in 2005, Play'n GO has grown into a leading global provider of online slots to the casino industry. Recognized as an industry pioneer, they were the first to realize the potential of mobile gaming and allowed most of their slots to be played on mobile devices during a time when other game studios didn't.
Today, they supply an extensive portfolio of titles to regulated casino operators in over 25 jurisdictions. Play'n GO's offerings go beyond gaming, providing essential back-end services and solutions to help operators deliver superior gaming experiences. They are well-known for creating fun and engaging content, while prioritizing player safety and social responsibility.